Alpha was created to provide individualized, elite-level training for athletes and adults—and to keep improving the system for as long as better answers exist.
In 2014, most available training options followed the same model: one group, one workout and one pace. That structure could create energy, but it could not account for every person’s goals, experience, strengths or limitations.
Alpha was created to offer something different—individualized programming, attentive coaching and a serious environment built to make better use of every client’s training time.
We are not married to one training ideology. Alpha combines current research, proven practices, useful technology and coaching observation—using whatever helps our clients train more effectively.
Alpha is fully outfitted for individualized strength, speed, performance testing and coached small-group training.
Every addition must improve how we assess, coach or train our clients. When we find something that can meaningfully raise the quality of the experience or result, we invest in it.
Since 2014, Alpha has coached developing youth athletes, high-school standouts, collegiate competitors and athletes who have reached the MLB, NFL, NHL, NBA and Olympic-level competition. The level changes. The commitment to individualized coaching does not.
Co-founders Dennis Adams and Christian Lauer remain directly involved in coaching and program oversight across Alpha’s athlete and adult populations, maintaining one shared standard throughout the organization.
Dennis’s athletic background began with football and wrestling in high school. He continues to train in Brazilian jiu-jitsu and currently holds a brown belt.
His continued experience as both a coach and athlete reinforces his approach to development: remain open to learning, understand the person in front of you and keep refining the process.
Christian competed in soccer, track and baseball throughout high school before continuing his baseball career at the collegiate level.
His experience across multiple sports helped shape his belief that effective programming cannot come from a single template. Every client brings a different history, goal and physical profile to the process.
Choose the training path that fits what you are working toward.